Brand Standard | Future Wealth 2026

Brand standard · one page

The brand, written down.

Every attendee-facing surface gets checked against this page — ticketing, emails, signage, stage graphics, slides, sponsor artwork, merch, social. If a surface disagrees with this page, the surface is wrong.

The lockup · the voice of the brand in one card

FUTURE WEALTH
IS GOING TO BE
EPIC.

Three registers, one card: the name set condensed, the connective line whispered wide, the payoff heavy. Every headline the brand makes is one of these three voices — most surfaces use two, the strongest use all three.

The name · one rule, no exceptions

It is Future Wealth, or in full The Future Wealth Conference. Never "Summit."

The event is Future Wealth, and in full The Future Wealth Conference. It is never the "Future Wealth Summit" and never the "Future of Wealth Summit." Correct the word wherever it appears, in copy, email subject lines, decks, and partner materials. Legacy assets that still say Summit get fixed the moment they are touched.

Type · three voices and a body

1 · The name voiceBebas Neue

Headlines and the wordmark register. Caps only, condensed, tight leading. This is "FUTURE WEALTH" — and since 9 Sep 2026 it is every h1 and h2 on this site.

font-family:"Bebas Neue"; letter-spacing:.01em; line-height:.95

WHERE CAPITAL GOES NEXT

2 · The connective voiceInter Light, tracked wide

The quiet line between statements — "IS GOING TO BE". Small, light, letter-spaced far apart, always uppercase. On the site this register belongs to the kickers above every headline.

font-family:Inter; font-weight:300–500; letter-spacing:.24–.32em

DECEMBER 4TH – 6TH · MIAMI

3 · The payoff voiceMontserrat Black

The impact word — "EPIC." Reserved and rare: one word or one short line, never a paragraph. On the site, a <b> inside a headline and the .epic class both speak in this voice.

font-family:Montserrat; font-weight:900; letter-spacing:-.01em

SOLD OUT.

4 · The bodyInter

Everything that is read rather than declaimed: paragraphs, cards, forms, the agenda. Regular weight, normal case, 1.5–1.65 line height. The body never shouts — the three voices above do that.

font-family:Inter; 400/600; 16px/1.5

The conference is built as a show: a journey with a beginning, a blackout, and a close — not a playlist of talks. The copy works the same way. Say the specific thing, then stop.

Colour · deep space, one violet, white ink

Deep Space#050814 · page ground

Flyer Ground#0e0724 · print/canvas ground

Purple#7b4dff · brand primary

Violet#9b5cff · accents, links, .g

Ink#f7f4ee · all type on dark

Muted#a9adba · secondary text

Lockup Gradient#2b1670 → #0a0620

Track accents · data only, never decoration

Future Markets#8ff0c0

Compute, Data & Energy#8fe1ff

Real Estate & Real Assets#ffb0b0

Digital Assets & Alt Capital#ffd489

Allocator#c8d2e4

One violet family. Purple #7b4dff and Violet #9b5cff are the only brand colours; the track accents exist to code tracks on the agenda, flyers and badges — they never decorate a page that is not about tracks.
White ink on dark, always. The brand does not have a light mode. A partner asking for the logo on white gets the mark with clear space, not a redesign.

Logo & mascot

The stacked mark

Top-right on cards, centred on documents. Clear space equal to the height of the "26". Seated on photography with the hard shadow (below), never a glow.

The horizontal mark

The current lockup in the site header. Both the stacked mark and this horizontal mark are approved. Use whichever fits the space, never both on one surface.

The astronaut

The permanent symbol of Future Wealth. The figure should stay consistent. Never stretched, never recoloured, never replaced with a different suit.

Used very sparingly, to draw attention to the statue. Restraint and sparing use are what make the astronaut valuable. Beyond the statue he appears only here: one large graphic at the conference, used once; any place designated for pictures (photo walls, photo zones); the back of the badges; the website hero or footer; social posts; and merchandise. That is it.

Everywhere else, never: promotional flyers and ads, emails, walls and signage anywhere at the event other than the places designated for pictures, the main stage and its screens, registration and wayfinding, printed collateral other than the badge backs and merch, and anything capital-facing (allocators, funds, family offices, VCs, sponsors). When in doubt, leave it off.

The astronaut in 3D · turn it, zoom it, download it

The astronaut, in the round.

Drag to turn it · scroll or pinch to zoom

The master model

The full-resolution STL: 3.3 million triangles, 165 MB. It is the file a fabricator or a 3D printer works from. The viewer above shows a lighter copy of the same model, so it loads in seconds.

Download the STL165 MB

The finish · for the sculpture

Use pearl white automotive paint, but only on the astronaut’s white suit panels. It will catch the purple uplighting beautifully and make the sculpture feel engineered, expensive and futuristic. Keep the finish satin pearl, not high-gloss or glitter-heavy. High gloss could make it look like a theme-park prop under event lighting. The joints are purple, just like the mascot: the rings at the neck, waist, wrists, elbows, knees and ankles.

VisorSmoked chrome or mirror black

JointsSatin purple, matched to the mascot's bands, #541CA4

Glove detailing, hosesMatte charcoal

Backpack and mechanical partsSatin white with dark accents

BaseMatte black

Suit panelsSubtle satin pearl white

The Future Wealth mascot, the colour reference for the sculpture

Colour reference: the mascot. The sculpture is painted to match it. The purple rings sit exactly where the mascot has them, and the suit panels are the white.

The same rules as the flat astronaut. One figure, one suit, never stretched or recoloured. Anything made from this file follows the placement rule above: the statue, the one large conference graphic, places designated for pictures, the badge backs, the website hero or footer, social posts, and merch. Nothing else.

Photo treatment · the card language

Ground: near-black purple #0e0724, deterministic star field, one violet orb — never a busy background fighting a face.
Portraits: desaturated toward the ground, scrimmed dark at top and bottom so type reads over any headshot, inside a thin white 3px frame offset up-and-left — two planes, not a bordered box.
Shadows are cut, not blurred: a black copy at a fixed 8px offset under type, logo and mascot. No canvas blur, no soft glow — the shadow language is print, and it is identical in every export.
Names split around the face: first name small in violet, surname huge in white riding the portrait's top edge. An honorific stays with the first name — a top line reading just "DR" is a broken poster.
Dates as spines: "DECEMBER 4TH – 6TH" runs vertically up the right edge in purple, "MIAMI, FL" up the photo's left edge in white — the connective voice, rotated.

Voice · how the brand speaks

Show first. Future Wealth is staged as a show — a journey with a blackout, a close and a montage. The copy sells the room and the feeling, then the information.
Specifics are what they can repeat. "750 in the room", "21 speakers", "December 4th–6th at the Hyatt Regency Miami" — a number they can retell beats an adjective every time.
Declaratives in caps, explanations in sentence case. The three type voices carry the declaratives; the body explains in plain sentences and stops.
True claims only. Nothing aspirational written as present fact — capacity, counts and results are stated as they are today.
The payoff word is earned. One "EPIC."-register word per surface at most. Two payoffs on one card means neither lands.

Questions this page does not answer go to Armando — and the answer gets written into this page the same day, so the standard stays the standard.

December 4–6, 2026 · Miami

See you in the room.

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