Brand Standard | Future Wealth 2026

Brand standard · one page

The brand, written down.

Every attendee-facing surface gets checked against this page — ticketing, emails, signage, stage graphics, slides, sponsor artwork, merch, social. If a surface disagrees with this page, the surface is wrong.

The lockup · the voice of the brand in one card

FUTURE WEALTH
IS GOING TO BE
EPIC.

Three registers, one card: the name set condensed, the connective line whispered wide, the payoff heavy. Every headline the brand makes is one of these three voices — most surfaces use two, the strongest use all three.

Type · three voices and a body

1 · The name voiceBebas Neue

Headlines and the wordmark register. Caps only, condensed, tight leading. This is "FUTURE WEALTH" — and since 9 Sep 2026 it is every h1 and h2 on this site.

font-family:"Bebas Neue"; letter-spacing:.01em; line-height:.95

WHERE CAPITAL GOES NEXT

2 · The connective voiceInter Light, tracked wide

The quiet line between statements — "IS GOING TO BE". Small, light, letter-spaced far apart, always uppercase. On the site this register belongs to the kickers above every headline.

font-family:Inter; font-weight:300–500; letter-spacing:.24–.32em

DECEMBER 4TH – 6TH · MIAMI

3 · The payoff voiceMontserrat Black

The impact word — "EPIC." Reserved and rare: one word or one short line, never a paragraph. On the site, a <b> inside a headline and the .epic class both speak in this voice.

font-family:Montserrat; font-weight:900; letter-spacing:-.01em

SOLD OUT.

4 · The bodyInter

Everything that is read rather than declaimed: paragraphs, cards, forms, the agenda. Regular weight, normal case, 1.5–1.65 line height. The body never shouts — the three voices above do that.

font-family:Inter; 400/600; 16px/1.5

The conference is built as a show: a journey with a beginning, a blackout, and a close — not a playlist of talks. The copy works the same way. Say the specific thing, then stop.

Colour · deep space, one violet, white ink

Deep Space#050814 · page ground

Flyer Ground#0e0724 · print/canvas ground

Purple#7b4dff · brand primary

Violet#9b5cff · accents, links, .g

Ink#f7f4ee · all type on dark

Muted#a9adba · secondary text

Lockup Gradient#2b1670 → #0a0620

Track accents · data only, never decoration

Future Markets#8ff0c0

Compute, Data & Energy#8fe1ff

Real Estate & Real Assets#ffb0b0

Digital Assets & Alt Capital#ffd489

Allocator#c8d2e4

One violet family. Purple #7b4dff and Violet #9b5cff are the only brand colours; the track accents exist to code tracks on the agenda, flyers and badges — they never decorate a page that is not about tracks.
White ink on dark, always. The brand does not have a light mode. A partner asking for the logo on white gets the mark with clear space, not a redesign.

Logo & mascot

The stacked mark

Top-right on cards, centred on documents. Clear space equal to the height of the "26". Seated on photography with the hard shadow (below), never a glow.

The astronaut

The permanent symbol of Future Wealth — the same figure every year, only the scene changes. Drawn above every other layer, feet crossing the band. Never stretched, never recoloured, never replaced with a different suit.

Photo treatment · the card language

Ground: near-black purple #0e0724, deterministic star field, one violet orb — never a busy background fighting a face.
Portraits: desaturated toward the ground, scrimmed dark at top and bottom so type reads over any headshot, inside a thin white 3px frame offset up-and-left — two planes, not a bordered box.
Shadows are cut, not blurred: a black copy at a fixed 8px offset under type, logo and mascot. No canvas blur, no soft glow — the shadow language is print, and it is identical in every export.
Names split around the face: first name small in violet, surname huge in white riding the portrait's top edge. An honorific stays with the first name — a top line reading just "DR" is a broken poster.
Dates as spines: "DECEMBER 4TH – 6TH" runs vertically up the right edge in purple, "MIAMI, FL" up the photo's left edge in white — the connective voice, rotated.

Voice · how the brand speaks

Show first. Future Wealth is staged as a show — a journey with a blackout, a close and a montage. The copy sells the room and the feeling, then the information.
Specifics are what they can repeat. "750 in the room", "21 speakers", "December 4th–6th at the Hyatt Regency Miami" — a number they can retell beats an adjective every time.
Declaratives in caps, explanations in sentence case. The three type voices carry the declaratives; the body explains in plain sentences and stops.
True claims only. Nothing aspirational written as present fact — capacity, counts and results are stated as they are today.
The payoff word is earned. One "EPIC."-register word per surface at most. Two payoffs on one card means neither lands.

Questions this page does not answer go to Armando — and the answer gets written into this page the same day, so the standard stays the standard.

December 4–6, 2026 · Miami

See you in the room.

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